Investigating Briefs in Media
Investigating Briefs in Media
Contractual
Contractual briefs are when a contracts exists between a client and with a production company. The production company is usually hired by the client and they would then discuss terms of their contract before actually agreeing to the terms. One the contracted has been signed you are then legally forced to oblige. An example of this would be when an actor and production company set up a contract on what they have agreed. The actor is then obliged legally into doing what has been agreed this can be from doing something in a movie or for instance how many movies they are going to film in. An advantage of having a contractual agreement is that anything that you agree is clearly there in writing and that there is no going back on the agreement. A disadvantage is that once this is done there is no going back even if later on you change your mind you legally obligated to oblige
Negotiated
Negotiated briefs are when a media company and their client might have a disagreement or an issue with the brief given then they are able to negotiate in a meeting with each other on how they can solve the problem so that they are all satisfied with it. An example of this in the media industry could be when an actor and production company set up a negotiated contracted. An advantage of an negotiated brief is that if your unhappy with the brief set out in front of you then you have choice to change that when speaking with the other party until you are fully satisfied and have signed. A disadvantage is that if a problem has occurred then it could be very difficult to resolve the issue and this could cause bad communication between the two parties.
Formal
Formal briefs are when production companies are given briefs by clients the details of the product that they want the production company to produce. An example of a formal brief is M&CSAATCHI brief the content on the brief would have been formally been agreed upon before between the company and the client beforehand and also the details that needed for the production company. Formal briefs can also be negotiated between the two parties. An advantage of this type of brief is that its easier to read and understand this is because of the way that it been written compared to the others since formal briefs are structured better and have clearer details. A disadvantage of a formal brief is that it doesn't always cover legal issues therefore it makes things very difficult and risky for the two parties.
Informal
Informal briefs are when a client and production company have agreed on things through an informal discussion and this done with no written evidence on what you've discussed. Therefore an informal brief is based upon trust between the client and the production company to uphold. An advantage of informal briefs is that people wouldn't have have to go through the trouble of writing one up since its more of a verbal conversations between two parties. A disadvantage of informal briefs are that there is no evidence of what you have agreed upon so for example if the client says that they wee promised something then there would be no way to back that up. There could also be miscommunication with budget and payment therefore the production company could be cheated of payment.
Commission
Commission brief is when a client or a company will hire an independent media company to think up ideas for their specific clients and what they want. The clients would give vague detail on what they want and it is when up to the production company to make that happen and to make their ideas better. This will then be pitched to the client in the hope that they agree to the plans ideas that the company has come up with. An advantage of commission briefs is that it gives the independent media company more freedom when it comes to thinking up ideas to pitch to the client. A disadvantage is that the employees hired for the job may be paid less since the wage is split between the independent media company and producer.
Competitive
Competitive briefs are when clients have a selection of companies and tells them there ideas and then it is up to each of the companies to come up with a brief of their own and the client then has the power to choose which company's idea that they like the best and who they want to hire for the job. This can be an advantage for the client because they would have the power to choose who's they like the best so that they can have the best outcome. However this could be a disadvantage for the company because it puts a lot of pressure on them to come up with a brief that is better than the other company that they are up against.
Contractual
Contractual briefs are when a contracts exists between a client and with a production company. The production company is usually hired by the client and they would then discuss terms of their contract before actually agreeing to the terms. One the contracted has been signed you are then legally forced to oblige. An example of this would be when an actor and production company set up a contract on what they have agreed. The actor is then obliged legally into doing what has been agreed this can be from doing something in a movie or for instance how many movies they are going to film in. An advantage of having a contractual agreement is that anything that you agree is clearly there in writing and that there is no going back on the agreement. A disadvantage is that once this is done there is no going back even if later on you change your mind you legally obligated to oblige Negotiated
Negotiated briefs are when a media company and their client might have a disagreement or an issue with the brief given then they are able to negotiate in a meeting with each other on how they can solve the problem so that they are all satisfied with it. An example of this in the media industry could be when an actor and production company set up a negotiated contracted. An advantage of an negotiated brief is that if your unhappy with the brief set out in front of you then you have choice to change that when speaking with the other party until you are fully satisfied and have signed. A disadvantage is that if a problem has occurred then it could be very difficult to resolve the issue and this could cause bad communication between the two parties.
Formal
Formal briefs are when production companies are given briefs by clients the details of the product that they want the production company to produce. An example of a formal brief is M&CSAATCHI brief the content on the brief would have been formally been agreed upon before between the company and the client beforehand and also the details that needed for the production company. Formal briefs can also be negotiated between the two parties. An advantage of this type of brief is that its easier to read and understand this is because of the way that it been written compared to the others since formal briefs are structured better and have clearer details. A disadvantage of a formal brief is that it doesn't always cover legal issues therefore it makes things very difficult and risky for the two parties.
Informal
Informal briefs are when a client and production company have agreed on things through an informal discussion and this done with no written evidence on what you've discussed. Therefore an informal brief is based upon trust between the client and the production company to uphold. An advantage of informal briefs is that people wouldn't have have to go through the trouble of writing one up since its more of a verbal conversations between two parties. A disadvantage of informal briefs are that there is no evidence of what you have agreed upon so for example if the client says that they wee promised something then there would be no way to back that up. There could also be miscommunication with budget and payment therefore the production company could be cheated of payment. Commission
Commission brief is when a client or a company will hire an independent media company to think up ideas for their specific clients and what they want. The clients would give vague detail on what they want and it is when up to the production company to make that happen and to make their ideas better. This will then be pitched to the client in the hope that they agree to the plans ideas that the company has come up with. An advantage of commission briefs is that it gives the independent media company more freedom when it comes to thinking up ideas to pitch to the client. A disadvantage is that the employees hired for the job may be paid less since the wage is split between the independent media company and producer. Competitive
Competitive briefs are when clients have a selection of companies and tells them there ideas and then it is up to each of the companies to come up with a brief of their own and the client then has the power to choose which company's idea that they like the best and who they want to hire for the job. This can be an advantage for the client because they would have the power to choose who's they like the best so that they can have the best outcome. However this could be a disadvantage for the company because it puts a lot of pressure on them to come up with a brief that is better than the other company that they are up against. 
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